Case Study

ESLER : ESL Tutoring

How Get-To-Rev Helped ESLer Drive 150% Growth
in Enrollment of Asian Students in the U.S. and Canada

Get-To-Rev helped ESLer, an e-learning platform for English learners, grow student enrollments by targeting parents of Asian students through digital marketing strategies.

The mission

ESLer is an e-learning platform that provides interactive, online English courses aimed at helping Asian students in the U.S. and Canada improve their language skills. Their marketing needed to focus on reaching parents who are typically decision-makers for their children’s education.

ESLer needed a way to directly reach parents of Asian students who were interested in improving their children’s English proficiency but struggled with brand awareness and engagement. They lacked a comprehensive digital strategy to reach this key demographic and convert them into customers.

The work

Over the course of three months, Get-To-Rev’s tailored marketing strategy helped ESLer successfully reach parents of Asian students in the U.S. and Canada, significantly increasing enrollments.

In the first month, Get-To-Rev launched AdWords campaigns, Facebook and Instagram ads, TikTok influencer collaborations, and sponsored Reddit posts.

By the second month, YouTube ads were added to the mix, expanding ESLer’s reach and driving higher engagement. Continuous optimization of these campaigns through A/B testing and targeting adjustments resulted in a 150% increase in enrollments and a 200% boost in website traffic by the end of the third month.

With ongoing collaboration, ESLer remains positioned for further growth, backed by data-driven marketing strategies.

Conclusion

Get-To-Rev’s focused digital marketing approach allowed ESLer to successfully reach parents of Asian students in North America. Through multi-channel campaigns, ESLer increased enrollments and established itself as a trusted brand for English Language education.

Ongoing Partnership: ESLer continues to work with Get-To-Rev for ongoing campaign optimization, ensuring that their marketing remains effective as they scale.

150%

Growth in Enrollement

3k+

Student enrolled over 6 months

200%

Website traffic

35%

Decrease in Cost-Per-Acquisition

Channels

Onboarding Process

First Online Meeting: During the initial consultation, Get-To-Rev worked closely with ESLer to understand their goals and their specific target audience—parents of Asian students in the U.S. and Canada who are seeking quality English education for their children.
Discover Package Suggestion: Get-To-Rev recommended the Discover package, which included a deep dive into market research and a multi-channel digital marketing strategy focused on reaching parents.
Roadmap Development: After selecting the Discover package, Get-To-Rev created a strategic roadmap for the first month. The plan included launching campaigns across key channels that parents engage with.

First Month: Roadmap Implementation

AdWords Campaign: Get-To-Rev designed search and display ads optimized to target searches from parents seeking English courses for their children, ensuring ESLer appeared as a top solution.
Facebook and Instagram Paid Ads: Creatives featured testimonials and stories of how ESLer helped students succeed in English, with ad copy directly appealing to parents’ desires for their children to excel academically. These ads were targeted specifically to parents in the U.S. and Canada.

TikTok Influencer Campaign

Creative Production: While TikTok is more youth-focused, the Get-To-Rev creative team worked on videos that showcased student success, which could be shared by children with their parents. This helped raise awareness indirectly among decision-makers.
Influencer Recruitment: Get-To-Rev recruited a TikTok influencer whose content focused on education and family, ensuring the influencer resonated with both students and parents. The influencer demonstrated how ESLer can empower students to improve their English, making it easier for parents to see the platform’s benefits.

Reddit Sponsored Post Campaign: Reddit posts were placed in parent-focused subreddits and education communities, highlighting the educational benefits ESLer offers and directing traffic to the platform.

Second Month and Beyond

Campaign Optimization: The campaigns were optimized using A/B testing for ad creatives and targeting adjustments to ensure messaging resonated with parents. Budget allocation was increased on high-performing platforms, particularly Facebook and Instagram, where parent engagement was highest.
YouTube Ads Campaign: In the second month, YouTube ads were launched to further engage parents. These short, informative videos featured real-life success stories from other parents whose children improved their English through ESLer.
Continued Growth: The multi-channel marketing strategy continued to expand ESLer’s visibility among parents of Asian students, driving both traffic and enrollments. Creative improvements were made based on campaign data, and influencer engagement on TikTok was maintained to appeal to both students and their parents.

Results

Key Metrics:

150% Increase in Enrollments: ESLer saw a 150% increase in student enrollments driven by parents of Asian students in the U.S. and Canada within the first two months.
200% Increase in Website Traffic: Google AdWords and social media ads targeting parents resulted in a 200% increase in website traffic, with more inquiries from parents.
35% Decrease in Cost-Per-Acquisition (CPA): By optimizing ad targeting and refining creatives, Get-To-Rev lowered ESLer’s CPA, increasing the efficiency of their marketing spend.
35K TikTok Views and 800 Parent Referrals: The TikTok influencer campaign generated over 35,000 views in its first three weeks, leading to 800 new parent referrals and signups.
High Engagement on YouTube: The YouTube ads targeting parents saw a 60% completion rate, indicating strong engagement with the content and an increased interest in ESLer’s services.

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