Growth marketing has become a critical practice for organizations aiming to achieve sustainable and measurable business results. At Get-To-Rev.com, we employ growth marketing as a structured methodology focused on experimentation, data-driven insights, and performance-oriented outcomes. To fully comprehend this approach, it’s essential to understand how growth marketing intersects with Agile marketing and Scrum project development, Lean Startup methodology, and performance marketing.
This comprehensive article defines growth marketing, explains the methodologies it employs, and demonstrates how our fractional growth team model at Get-To-Rev.com leverages these principles for impactful business outcomes.
Growth marketing is a structured, data-driven approach aimed at acquiring, retaining, and monetizing customers through iterative testing, experimentation, and optimization across multiple marketing channels. Unlike traditional marketing, which emphasizes brand awareness and broad-reach strategies, growth marketing focus on the lower funnel and emphasizes measurable outcomes and continuous optimization.
At Get-To-Rev.com, growth marketing is defined through the following foundational principles:
Experimentation: Continuous testing to discover effective strategies.
Scalability: Creating marketing strategies that expand with organizational growth.
Measurability: Every marketing action is tied to clear, quantifiable metrics.
Sustainability: Long-term strategies for ongoing, predictable growth.
Growth marketing synergizes with Agile marketing, Scrum project development, Lean Startup principles, and performance marketing to form a cohesive, structured approach.
Agile marketing applies principles derived from Agile software development, emphasizing adaptability, iterative progress, and rapid responses to market dynamics.
At Get-To-Rev.com, Agile marketing is implemented through:
Iterative Campaign Development: Marketing initiatives are developed and refined in short cycles, enabling rapid adjustments based on performance data.
Cross-Functional Collaboration: Do not operate in a communication silo, but encourage open communication and cooperation between marketing, product, development, and sales teams.
Continuous Improvement: Regular retrospectives facilitate ongoing strategy refinement and improvement.
This method fosters responsiveness, allowing marketing strategies to swiftly adapt to evolving market conditions and customer feedback.
For deeper insights into Agile marketing practices, see Lean Labs’ comprehensive overview.
Lean Startup methodology, originally conceptualized by Eric Ries, is directly inspired by Agile Development which emphasizes validated learning, rapid experimentation, and iterative development to reduce risk and enhance effectiveness. This is very similar to the Scrum Framework we’ll explore next.
Many of our client have emulated Lean Startup methodology and so are we. Setting aside all the technical fluffyness, the main point behind Lean marketing is that we approach testing channels, be it Google Search or Meta Ads the same way a lean startup will test a product feature before going full dev on it:
Minimum Viable Campaigns (MVCs): When we test a channel, we launch short limited budget campaign to gather the first feedback and determine if this channel is viable for our objectives. For instance we’d would launch a short reddit campaign for 2 weeks on a limited budget to get the first metrics, i.e CTR and Conversion rates, before scaling up or discarding this channel.
Build-Measure-Learn Cycles: In any given Sprints we run a set of campaigns across 3 channels maximum. Each sprint is therefore an “iteration” where we try to validate a channel or a specific campaign features, such as audience or radically different ads format. We run our next set of campaign in the following sprint based on the previous finding, therefore a feedback loop of continuous improvement.
Customer Feedback Integration: This is a point that comes often later in the process where we try to improve user retention. For instance A/B testing different paywall in an app or trial length.
This methodology enables the efficient allocation of resources, reduces waste, and promotes rapid identification of successful strategies.
More information about Lean Startup principles is available at the Lean Startup Organization.
Scrum is an Agile framework used to manage complex projects by dividing work into manageable units known as “sprints.” Originally developed for software projects, Scrum has proven highly effective in marketing settings.
At Get-To-Rev.com, Scrum is structured as follows:
Clearly Defined Roles: Our Growth Manager act as the Scrum Master, responsible for process facilitation, the Product Owner is our client, and our growth team in lieu of a specialized development team for execution.
Sprint Planning and Execution: Projects are divided into time-bound sprints, typically lasting no more than 3 weeks, focused on clear, actionable objectives.
Daily Stand-Up Meetings: Short daily discussions keep team members aligned and quickly identify obstacles.
Sprint Reviews and Retrospectives: We have one Sprint per client with a master sprint giving us an overview of each sprint. At the conclusion of each sprint, our team evaluate results and refine processes accordingly.
This structured project management approach ensures consistency, transparency, and measurable results.
For further details about Scrum practices and training, visit the Scrum Organisation.
Performance marketing prioritizes measurable outcomes. Every marketing activity is closely monitored to ensure each action directly contributes to business results such as customer acquisition cost (CAC), return on advertising spend (ROAS), and customer lifetime value (LTV).
Get-To-Rev.com employs performance marketing through:
Defined Key Performance Indicators (KPIs): Establishing clear, quantifiable goals for each marketing campaign. We derive thos KPIs from OKR previously set with our clients/product owner.
Continuous A/B Testing: Regular experimentation with various campaign elements to optimize outcomes.
Advanced Analytics: Leveraging data-driven tools for real-time insight and decision-making to adjust campaigns promptly.
Performance marketing ensures maximum efficiency in budget allocation, accountability for outcomes, and alignment with business objectives.
At Get-To-Rev.com, our distinctive approach integrates Agile marketing, Scrum project development, Lean Startup principles, and performance marketing into a cohesive growth marketing framework. This integration creates a structured yet flexible model enabling rapid deployment, effective execution, and scalable results.
Our Agile marketing approach involves:
Iterative campaign cycles allowing rapid market responsiveness.
Cross-functional collaboration to leverage diverse organizational insights.
Continuous feedback and optimization loops for ongoing improvement.
We utilize Scrum as follows:
Clearly defined roles, including Scrum Masters and Product Owners.
Two-week sprint cycles to maintain clarity and focused execution.
Daily stand-ups for immediate alignment and resolution of challenges.
Sprint retrospectives for continuous improvement.
Detailed guidance and certifications for Scrum Masters can be found at the official Scrum Master Certification site.
Lean Startup methodology underpins our marketing strategy by emphasizing:
Rapid deployment of Minimum Viable Campaigns (MVCs).
Continuous build-measure-learn cycles.
Customer-centric feedback loops to refine marketing approaches.
The Lean Startup Organization provides extensive resources for further exploration.
Our performance marketing methodology incorporates:
Clearly defined KPIs to measure marketing effectiveness.
Rigorous A/B testing to optimize campaign components.
Real-time analytics for responsive, data-informed decision-making.
This ensures precise budget management, high return on investment, and alignment of marketing activities with core business objectives.
By combining Agile marketing’s flexibility, Scrum’s structured management, Lean Startup’s validated experimentation, and performance marketing’s focus on measurable outcomes, Get-To-Rev.com provides a robust framework designed for sustainable and scalable growth. Our fractional growth team model leverages these combined methodologies to deliver consistently effective marketing outcomes tailored to client needs.
Growth marketing represents a significant evolution beyond traditional marketing practices, focusing heavily on iterative processes, data-driven decisions, and measurable outcomes. At Get-To-Rev.com, integrating Agile marketing, Scrum, Lean Startup, and performance marketing methodologies provides a comprehensive approach for achieving reliable, scalable growth.
Our fractional team model ensures that companies of all sizes can benefit from these sophisticated marketing strategies without the complexity or expense of developing extensive internal capabilities. This approach consistently delivers effective results, aligned with client objectives and market demands.
For more information on how Get-To-Rev.com can accelerate your growth marketing efforts, visit Get-To-Rev.com.
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