Case Study

ugonnafish : Fishing Trip booking platform

How Get-To-Rev Boosted Ugonnafish’s Booking Rate by 200%
Through Targeted Facebook Messenger, Instagram, and SEO Strategies

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OUR PLANS

Get-To-Rev helped Ugonnafish, a fishing trip booking platform, increase customer bookings through a mix of digital marketing channels and payment integration support.

The mission

Ugonnafish is a fishing trip booking platform that connects fishing enthusiasts with professional guides and charter services across various locations. They needed help driving more traffic to their site, increasing bookings, and integrating a seamless payment process for users.

Despite having a user-friendly platform, Ugonnafish struggled to reach their target audience, boost conversions, and offer a smooth payment experience for users. They also lacked a comprehensive marketing strategy to leverage their online presence.

The work

Over the course of four months, Get-To-Rev implemented a strategic and multi-channel digital marketing plan that transformed Ugonnafish’s business. Starting with the launch of a Facebook Messenger bot, Instagram ads, influencer collaborations, and a robust AdWords campaign in the first month, the platform quickly gained traction.

By Month 2, these efforts were scaled and optimized, leading to significant improvements in engagement, traffic, and conversions.

During Month 3, the SEO efforts intensified, and the influencer campaign expanded, bringing in more organic traffic and bookings. By Month 4, the integration of payment solutions with Stripe was fully optimized, while new ad channels and retargeting campaigns were explored, ensuring continuous growth.

As a result, Ugonnafish saw a 200% increase in bookings, a 250% boost in website traffic, and a 30% decrease in cost-per-acquisition (CPA). The seamless Stripe payment integration reduced friction in the checkout process, enhancing the user experience. Get-To-Rev’s systematic approach not only helped Ugonnafish achieve immediate growth but also set the stage for long-term scalability and success.

Conclusion

Get-To-Rev’s strategic approach, combining Facebook Messenger, Instagram marketing, influencer partnerships, SEO work, and AdWords, allowed Ugonnafish to grow its customer base and streamline the booking process. With seamless payment integration through Stripe, Ugonnafish delivered a superior user experience that converted more leads into bookings.

Ongoing Partnership: Ugonnafish continues to partner with Get-To-Rev to optimize its digital marketing efforts, ensuring sustained growth and customer acquisition.

200%

Growth in Booking

10K

Instagram Influencer Engagements in the first month

250%

Website traffic

30%

Decrease in Cost-Per-Acquisition

Channels

Onboarding Process

First Online Meeting: Get-To-Rev’s team held an initial consultation with Ugonnafish to learn about their business, target audience, and specific pain points, including the need for increased visibility and a better user experience, particularly with payment processing.
Discover Package Suggestion: After assessing Ugonnafish’s challenges, Get-To-Rev recommended the Discover package, which provided an integrated marketing plan and technical support for their Stripe payment integration.
Roadmap Development: A comprehensive roadmap was created that focused on key digital channels to reach potential customers and improve user engagement.

First Month: Roadmap Implementation

Facebook Messenger Campaign: Get-To-Rev created an automated Facebook Messenger bot that allowed users to ask questions, receive recommendations, and make bookings directly through chat. This personalized customer service experience resulted in higher engagement and increased bookings.
Instagram Paid Ads and Influencer Campaign:
- Ad Campaign: Get-To-Rev developed visually appealing ads featuring scenic fishing trips, success stories from customers, and time-limited offers. These ads were designed to resonate with fishing enthusiasts, targeting specific demographics through Instagram.
- Influencer Collaboration: Get-To-Rev recruited well-known influencers in the fishing community to promote Ugonnafish on Instagram. These influencers shared their own experiences using the platform, generating buzz and trust among followers.
SEO Improvements: The SEO team at Get-To-Rev conducted keyword research and optimized Ugonnafish’s website content, focusing on relevant search terms such as “guided fishing trips” and “fishing charters near me.” Technical SEO enhancements were also implemented to improve the site’s search rankings.
AdWords Campaign: A highly targeted AdWords campaign was launched, focusing on high-conversion keywords related to fishing trips, resulting in more qualified leads landing on Ugonnafish’s website.
Stripe Payment Integration: Get-To-Rev provided technical support to fully integrate Stripe’s payment solution, ensuring a seamless and secure payment experience for users, reducing checkout abandonment.

Second Month and Beyond

Campaign Optimization: Get-To-Rev continued to optimize the Facebook Messenger bot and Instagram ad campaigns by A/B testing ad copy, images, and targeting strategies. Based on performance data, budget adjustments were made to scale the top-performing campaigns.
SEO Enhancements: The SEO work was continually refined to capture more search traffic, resulting in higher rankings for key search terms and consistent growth in organic traffic.
Expanding the Influencer Campaign: Based on the success of the initial influencer partnerships, additional influencers were onboarded to reach new segments of the fishing enthusiast community.
Ongoing Support: Stripe payment integration continued to function smoothly, and further improvements were made to enhance the checkout experience and reduce friction in the booking process.

Results

Key Metrics:

200% Increase in Bookings: Ugonnafish saw a 200% increase in bookings within the first two months, driven primarily by the Facebook Messenger campaign and Instagram ads.
250% Increase in Website Traffic: SEO efforts and the AdWords campaign led to a 250% increase in website traffic, with a significant boost in qualified leads.
30% Decrease in Cost-Per-Acquisition (CPA): By optimizing ad spend across channels, Get-To-Rev helped reduce Ugonnafish’s CPA, leading to more efficient marketing investments.
10K Instagram Influencer Engagements: The influencer campaign generated over 10,000 engagements in its first month, driving brand awareness and trust.
Seamless Payment Integration: Stripe payment integration led to a 40% decrease in cart abandonment, and allowed their vendors to use the same payment system, setting the foundation for vertical integration with fishing tour operators.

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