Case Study

visa pathway Immigration Consultant

How Get To Revenue Increased Visa Pathway’s High-Skilled Immigration Leads by 180% Through LinkedIn, YouTube, and Reddit Campaigns

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Get To Revenue helped Visa Pathway, an immigration consulting firm, develop new lead generation strategies, revamp underperforming AdWords campaigns, and establish a content-driven approach that delivered significant growth.

The mission

Visa Pathway is a boutique immigration consulting firm specializing in work visas for high-skilled professionals looking to relocate to the U.S. and Canada. They provide personalized services to assist clients through the complex visa process, ensuring smooth transitions for skilled workers.

Challenges: Visa Pathway was struggling to capture qualified leads for high-skilled visa prospects through their existing marketing channels, particularly AdWords, which was underperforming. They also lacked a strong content presence and needed to explore new channels like LinkedIn to reach their target audience.

The work

In just four months, Get To Revenue executed a comprehensive multi-channel marketing strategy for Visa Pathway.

Month 1 saw the launch of targeted LinkedIn outreach, revamped AdWords campaigns, and engaging video content on YouTube and Instagram.

By Month 2, Get To Revenue optimized these efforts, refining messaging and improving content based on performance data.

In Month 3, the campaigns were scaled to reach new audiences and industries, while the content strategy continued to grow with in-depth articles and SEO improvements.

By Month 4, Visa Pathway was seeing significant increases in qualified leads, website traffic, and brand engagement, positioning them as a trusted expert in the immigration consulting space.

With a 180% increase in high-quality leads and a 230% growth in website traffic, Visa Pathway is now well-positioned for long-term growth, continuing to benefit from the strategic marketing efforts implemented by Get To Revenue.

Conclusion

180%

Increase in High-Quality Leads

10K+

YouTube and Instagram Views

230%

Growth in Website Traffic

40%

Decrease in Cost-Per-Acquisition

Channels

Onboarding Process

First Online Meeting: Get To Revenue held a discovery session with Visa Pathway to understand their business, target audience (high-skilled professionals seeking work visas), and pain points, such as low AdWords performance, scattered content, and a need for effective email marketing.
Launch Package Suggestion: Get To Revenue recommended the Launch package, which included revamping their marketing channels, developing email marketing campaigns, and centralizing their content management.
Roadmap Development: A comprehensive roadmap was created to prioritize multiple marketing channels and streamline Visa Pathway’s content through a centralized platform:
- LinkedIn Prospecting: Targeted outreach on LinkedIn to connect with high-skilled professionals and establish Visa Pathway as a trusted work visa partner.
- Revamped AdWords Campaign: A complete overhaul of underperforming AdWords campaigns to target immigration-related searches and drive high-quality traffic.
- YouTube Shorts and Instagram Reels: A video series providing visa tips and advice, distributed on YouTube and Instagram to engage prospective clients.
- Content Strategy with Uberflip: Centralized Visa Pathway’s content strategy using Uberflip to manage and distribute content in one location.
- Email Marketing with Mailchimp: Developed a segmented email campaign using Mailchimp to engage prospective clients with visa updates, expert advice, and lead nurturing.
- Reddit Advertising: Engaged with immigration-related threads on Reddit to provide advice and attract users seeking visa-related help.

First Month: Roadmap Implementation

LinkedIn Prospecting Campaign:
- Launched a targeted LinkedIn outreach program focused on high-skilled professionals in tech, healthcare, and engineering. Personalized connection requests and follow-ups were used to build relationships and drive leads.
Revamping the AdWords Campaign:
- Get To Revenue restructured Visa Pathway’s AdWords campaigns, refining keywords, and improving ad copy to capture search queries related to U.S. and Canadian work visas. Adjustments were made to bidding strategies to lower costs while increasing conversions.
YouTube Shorts and Instagram Reels:
- Produced a series of 30-60 second video content on YouTube and Instagram featuring visa tips and updates on immigration laws, designed to build authority and engage users.
Email Campaign Launch with Mailchimp:
- Developed an email marketing campaign using Mailchimp, segmented based on user engagement and lead behavior. Email content included visa tips, updates on immigration processes, and calls-to-action for scheduling consultations.
Content Management with Uberflip:
- Implemented Uberflip to manage Visa Pathway’s content in a centralized location, streamlining the distribution of blog articles, videos, and guides to users across different channels.
Reddit Advertising:
- Deployed sponsored posts on immigration-related threads, targeting individuals discussing visa applications and challenges. These posts drove traffic to Visa Pathway’s website and blog.

Second Month and Beyond

- LinkedIn Campaign Growth:
  - Refined messaging based on performance data, personalizing outreach further to appeal to skilled professionals in specific industries. Added value propositions around Visa Pathway’s success rate and personalized service.
- AdWords Campaign Optimization:
  - Continued refining keyword strategy, focusing on high-conversion phrases like “work visa Canada” and “skilled worker visa.” Optimized bidding strategies to drive more qualified traffic while lowering cost-per-click.
- YouTube and Instagram Video Engagement:
  - Analyzed performance data from YouTube Shorts and Instagram Reels, adjusting content for higher engagement. Began creating videos based on frequently asked questions from social media and Reddit.
- Content Marketing and SEO with Uberflip:
  - Expanded Visa Pathway’s content clusters using Uberflip, covering niche visa topics and streamlining content distribution. SEO improvements were made to drive organic traffic, and internal linking strategies were implemented across content hubs.
- Mailchimp Email Campaign Optimization:
  - Refined the email marketing campaign based on open rates and click-through data, sending tailored follow-up emails to leads engaging with specific content, such as visa guides or consultation offers.
- Reddit Campaign Adjustments:
  - Continued refining sponsored post placements based on performance. Posts were adjusted to include direct calls-to-action for scheduling consultations with Visa Pathway experts.

Third and Fourth Months: Scaling and Long-Term Optimization

During the third and fourth months, Get To Revenue focused on scaling and optimizing Visa Pathway’s campaigns across all channels:

LinkedIn Outreach: The volume of outreach increased, targeting new industries such as finance and healthcare, while refining messaging to maximize conversions. Free consultation offers and visa assessment tools were introduced to capture more leads.
AdWords Campaigns: Retargeting campaigns were launched for website visitors who didn’t convert. Ad copy and landing pages were continually optimized for higher conversions and ongoing adjustments to keyword strategies ensured Visa Pathway maintained strong visibility in visa-related searches.
YouTube and Instagram Video Expansion: A new video series featuring specific visa scenarios and client success stories was launched to build credibility. Engagement data was used to fine-tune content for both platforms, driving consistent traffic and inquiries.
Content Marketing via Uberflip: The content strategy expanded with more long-form articles, guides, and guest contributions, all centralized through Uberflip for efficient management. Content was distributed across email campaigns, LinkedIn, and social media to drive traffic and engagement.
Mailchimp Email Campaign Optimization: New email segments were added to nurture high-value leads with personalized content, including visa updates and exclusive insights. Email sequences were refined based on interaction data to improve conversion rates.
Reddit Advertising: Reddit ads were expanded to include niche subreddits related to tech careers and expat communities. Visa Pathway also enhanced engagement by responding to visa-related questions in threads, further establishing their expertise and driving inquiries.

Results

Key Metrics:

180% Increase in High-Quality Leads: LinkedIn outreach, revamped AdWords campaigns, and email marketing efforts led to a 180% increase in qualified leads from high-skilled professionals in the U.S. and Canada.
230% Growth in Website Traffic: The combination of content marketing through Uberflip, Reddit ads, and SEO improvements resulted in a 230% increase in traffic to Visa Pathway’s website.
40% Decrease in Cost-Per-Acquisition (CPA): Improved targeting, email nurturing, and SEO efforts significantly reduced CPA.
10K+ YouTube and Instagram Video Views: The YouTube Shorts and Instagram Reels series received over 10,000 views, enhancing brand awareness and engagement.
Strong Engagement on Reddit: Reddit advertising led to meaningful interactions, with a high number of inquiries from users in immigration-related threads.
Mailchimp Success: Email open rates and click-through rates increased, driving more leads to take action, with tailored follow-up emails nurturing relationships and guiding prospects through the visa process.

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